We believe pioneers are changing the world.
And we want to help them do it faster.
Call it change acceleration.

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Marketing consulting & consult’erim

The Markitects are strategic marketing advisors.
​We inject multinational practices into ANY sector or size
to differentiate & accelerate growth.
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Insights

11 WHY's, 9 WHAT's & 6 HOW's for differentiating thinking

“Be yourself, everyone else is already taken”. Differentiation is how your brand is set apart from competition. Copycat marketing or incremental innovation (doing things a bit better vs. the others) will only buy time until the next price battle. 

To have an impact on growth, differentiation must be perceived.

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Nudge your marketing: intervene on consumer behavior

Behavioral science looks into psychological and social mechanisms which enter into action in our everyday decision-making. 'Nudges' are one type of interventions that have been used since long in marketing, but have now be quantified and fine-tuned to become a key communication element of any brand or government.

 

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Make Customer Experience (CX) a marketing weapon

When thinking of marketing strategy, we think of media plans, digital omnipresence, events, packaging or a website. People don’t often think of Marketing when considering the customer experience (CX). Isn’t that Sales? Customer service? Brands have a variety of touchpoints, sent out by different teams, and they shouldn't be handled in silo’s.

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Green consumers : big enough to enter your 'core'​ strategy?

"Tipping point" in sustainable jargon defines the moment in which climate change becomes self-alimenting / unstoppable. But a positive change in society is surfacing. Can companies stimulate its speed? Make it reach critical masses? Can we make people tip? We summarized a series of positive changes into 4 pillars to argue humanity is capable to tip things the other way. 

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They trusted us

Repositioning Government Corporate Brand

 

classecontact

 

Orange

 

Orange

 

Orange

 

Savencia

 

Merck

 

Shurgard

 

Realco

 

One life

 

Omega pharma

 

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About

Independent Cross-Industry Marketing Consulting network:

the Markitects inject strategic Marketing thinking from 20+ sectors to help clients grow sustainably².

Keen preference for pioneers exploring the edges of status quo

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