Renew corporate brand / brand architecture of a major G2B institution for walloon SME awareness
By now even ostrich businesses are aware of a climate issue. We've had the youth in the streets, the alarmist scientists and 🙏 Greta's.
What if in '22 we all change gear, from angry awareness 😡 to step-by-step solution-crafting across industries?
Welcome to year 2 of the Do decade. It's an AND❌AND❌AND story : Each of us, within our personal scope, can we rethink every routine under our control?
“Be yourself, everyone else is already taken”. Differentiation is how your brand is set apart from competition. Copycat marketing or incremental innovation (doing things a bit better vs. the others) will only buy time until the next price battle.
To have an impact on growth, differentiation must be perceived.Read more ...
Behavioral science looks into psychological and social mechanisms which enter into action in our everyday decision-making. 'Nudges' are one type of interventions that have been used since long in marketing, but have now be quantified and fine-tuned to become a key communication element of any brand or government.
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When thinking of marketing strategy, we think of media plans, digital omnipresence, events, packaging or a website. People don’t often think of Marketing when considering the customer experience (CX). Isn’t that Sales? Customer service? Brands have a variety of touchpoints, sent out by different teams, and they shouldn't be handled in silo’s.Read more ...
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