Marketing with a mission, driven by impact.
We have a clear preference for clients on a mission to deliver positive impact to society. We believe marketing should be rebaptised to "Change Acceleration". We can get #sustainable out of its niche & recruit the mass consumer into green consumption (#SDG12)! We are keen to co-create impact with daring leaders, whether they're in B2B, OTC, B2C or NGOs... Be it health, cleantech societal, social, durable, energry-efficiency, shared value, recycling, vegan or organic, we are sector-agnostic but for positive impact projects. Be it societal , social or sustainable, our ambition is to improve the planet we will leave behind and the joyful herd that inhabits it... In short, we look for warm, entrepreneurial rebels that challenge status quo.
We believe that marketing professionals worldwide can help engineers to market their planet-friendly innovation more quickly to reach those necessary masses. Clever marketing is needed to create a desire for sustainable solutions. Consumers are not convinced based on ratio, logic or figures only. They will move if something is highly desirable. A carbon-neutral economy requires a huge behavioral shift here. It's not just switching from strawberry to goji berry flavor. We're asking them to step outside their comfort zone and dare to question current routines. Sustainable needs a story, a packaging... it needs marketing.
A big part of the popuilation will never look for sustainable solutions proactively, so we marketers need to confront them, "despite" themselves
Will you lead & differentiate, or wait & just comply?
To all : If you know a brilliant B2B engineering company with a revolutionary Cleantech technology. If you are aware of a perfect green alternative to meat. If you're in touch with great societal projects wanting to scale up : share this article.