Think instagrammable 1^st : Campaigns, CX, products or services need to be designed with “sharing-in-mind”. What makes it worth sharing on Facebook, TikTok or Instagram? How to we influence opinion formers on Twitter or Linkedin? Content strategies to stand out in crowded feeds, stay on-brand, deliver value to my stakeholders ("what's in it for me?" for each persona). How to set up content-factories to fill the year's conversations?