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We bring you senior marketing experience from 20+ sectors. Think beyond competition and industry-accepted rules. Add immediate value, enrich your marketing with proven strategies and tactics.
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Differentiated Marketing

Personalisation, contextual, stakeholder needs. The diffusion of innovation theories say that early adopters will be driven by different motivations, react to different messages and go through conversion funnels at different speed / ease than a busy / non-interested / hurried / distracted “late”-mass consumer (~the tipping point to success). "Go where the people are" is a marketing mantra : where people's heart lies, where they surf, click or block. 

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Independent Cross-Industry Marketing Consulting network:

the Markitects inject strategic Marketing thinking from 20+ sectors to help clients grow sustainably².

Keen preference for pioneers exploring the edges of status quo

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