Our wide experience in consumer-facing industries (aka FMCG) developed our B2C reflexes. A frequent question from non-FMCG companies is to become part of the team ad interim, to inject consumer-thinking across company touch points. We worked in Telecom, B2B, Healthcare, Non-Profit, Government Institutions, Banking, Start-ups or Citizen Movements. Marketing questions tend to be similar, but B2C brands evolved more rapidly under pressure.