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We bring you senior marketing experience from 20+ sectors. Think beyond competition and industry-accepted rules. Add immediate value, enrich your marketing with proven strategies and tactics.

Brand vs. Product Marketing

Customer-centricity is well known, but tech clients still tend to love their products and being passionate, talk too much science / geeky features. In an attention-economy, brands need to inspire. Even B2B or HCP buyers are humans. Consumer marketing can be applied to more functional buying processes. Human decision-making (where 80+% of decisions are made before the first conversation) encounters the same marketing issues than B2C brands. 

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Independent Cross-Industry Marketing Consulting network:

the Markitects inject strategic Marketing thinking from 20+ sectors to help clients grow sustainably².

Keen preference for pioneers exploring the edges of status quo