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We bring you senior marketing experience from 20+ sectors. Think beyond competition and industry-accepted rules. Add immediate value, enrich your marketing with proven strategies and tactics.

Behavioral science for better decisions

The science of how we take decisions allow brands to refine the ways they convince (or "nudge") us. Patterns of consumer behaviour reveal underlying mechanisms that can then be activated effectively. Choice architecture, psychology of scarcity, timely prompts, social pressure: interventions at key steps of the conversion funnel were found to reduce the gap between intention and action by staggering 20% on average. 

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Independent Cross-Industry Marketing Consulting network:

the Markitects inject strategic Marketing thinking from 20+ sectors to help clients grow sustainably².

Keen preference for pioneers exploring the edges of status quo