Are new players solving initial customer needs? This is the favourite part of our work : crossing industry borders and apply our algorithms to scour similar marketing issues in related and unrelated industries across the globe. Our transversal / multi-sector / cross-industry muscles have been trained to detect strategic links between business models.“Lending” subparts of successful strategies and tactics enables clients to innovate and differentiate more quickly (at a fraction of the cost). Call it open innovation-marketing. Also, exploring solutions beyond your industry allows you to identify early / weak signals signifying new possibilities or threats?