Waarom wij ?

De sectoroverschrijdende marketingervaring van 20+ industriën geeft een onmiddellijk boost en biedt innovatieve invalshoeken voor ELK type marketingprobleem.
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Differentiating & Disruptive

We love pioneers’ vision, they shift entire industries upwards. Passionate about innovation, we go for breaking new ground and inventive ways to raise attention.

In a risk-averse world, Mums, school teachers and investors alike have toned down our innovative minds. Since the day we are born, we're being told not to touch things. We believe in the exact contrary. We believe in experimentation. We love to take the helicopter and view other realities that might inspire you. Are new players solving initial customer needs? Exploring parallel worlds is the favourite part of our work : we cross industry borders and apply our algorithms to scour similar marketing issues in related and unrelated industries across the globe.

Also, exploring solutions beyond your usual industry may allow you to identify early/weak signals outside your industry signifying new possibilities or threats. So once we've understood your issues and rootcauses, we zoom out, we unfocus from your industry and specific industry-specific solutions. By zooming out and arborescent associative techbiques, we explore how other industries solved similar queries.  

Our transversal / multi-sector / cross-industry muscles have been trained to detect strategic links between business models. Initial defensiveness and category-centered is normal risk avoidance, but “lending” subparts of successful strategies and tactics enables clients to innovate and differentiate more quickly and at a fraction of the R&D cost.

 

Call it open innovation-marketing.

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Positive impact

Our mission is to drive sustainable consumption (#SDG12). Marketing for good. Societal improvements. Healthier habits. Apply strategy to positive change acceleration.

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We identify

We “own” our clients’ business. We act in “we”.  We tend to become believers when understanding all the work behind the blinds. Our job is to make that story visible.

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Hard questions for the better

Being independent, we have the political freedom to challenge every aspect of clients’ approach. On par with CEOs or kings, we dare to question with authenticity.

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Differentiating & Disruptive

We love pioneers’ vision, they shift entire industries upwards. Passionate about innovation, we go for breaking new ground and inventive ways to raise attention.

Lees meer...  

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Over ons

Independent Cross-Industry Marketing Consulting network:

the Markitects inject strategic Marketing thinking from 20+ sectors to help clients grow sustainably².

Keen preference for pioneers exploring the edges of status quo

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