Omega Pharma - Client case

April 25, 2016

 



Why?


Declining trends on 2 of our top 10 brands needed an intervention. Having little time to reinvent beyond short-term emergencies, the Markitects were asked to take a step back. Analyse the markets, seek out strategic growth segments & key consumer decision-levers. Omega Pharma needed to reposition our 2 brands to drive category growth again in these segments.

What?


From deep analysis of 5 years’ worth of data (consumer trends, selling-out & qualitative surveys), the Markitects filtered out the key growth-drivers, crossed it with their external angle, new trends and competitor innovations.

They develop accurate market-understanding quickly. As experts in marketing, but new to our categories, they question everything & make constructed assumptions that help internal debate & pushed us to rethink our marketing strategies.

How?

  • Deep & fast analytics. 

  • Consumer-connected to develop “aha”-insights & sound marketing concepts. 

  • Innovating & out-of-the-box by definition, they bring immediate added value by translating their multi-industry experience onto new markets.

 

 

"The Markitects approach a new market in a quick, strategic & lateral way. Their wide marketing expertise across industries translates into immediate added value. They helped us to reposition 2 Omega Pharma dermocosmetic brands in no time."


Lieve Pattyn, Marketing Director Omega Pharma Belgium
 

 

Please reload

Recent Posts

February 23, 2018

Please reload

Archive
Please reload

Search By Tags
Please reload

Subscribe to receive quarterly marketing-intelligence

the Markitects © 2019