Declining trends on 2 of our top 10 brands needed an intervention. Having little time to reinvent beyond short-term emergencies, the Markitects were asked to take a step back. Analyse the markets, seek out strategic growth segments & key consumer decision-levers. Omega Pharma needed to reposition our 2 brands to drive category growth again in these segments.
From deep analysis of 5 years’ worth of data (consumer trends, selling-out & qualitative surveys), the Markitects filtered out the key growth-drivers, crossed it with their external angle, new trends and competitor innovations.
They develop accurate market-understanding quickly. As experts in marketing, but new to our categories, they question everything & make constructed assumptions that help internal debate & pushed us to rethink our marketing strategies.
Deep & fast analytics.
Consumer-connected to develop “aha”-insights & sound marketing concepts.
Innovating & out-of-the-box by definition, they bring immediate added value by translating their multi-industry experience onto new markets.
"The Markitects approach a new market in a quick, strategic & lateral way. Their wide marketing expertise across industries translates into immediate added value. They helped us to reposition 2 Omega Pharma dermocosmetic brands in no time."
Lieve Pattyn, Marketing Director Omega Pharma Belgium