Vision. Mission. Manifesto.
In todays cluttered "always-on" instantaneous digital world there's too much noise.
Brands are shortcuts between a name and everything you sell (your products, your quality, your golden services, the smile of your expert salespeople).
The shortcuts work when extremely clear and unique.
Our vision = "to be irreplaceable, you need to be different" (Coco Chanel.
Our mission = help every business in Europe to claim its own unique territory in customer's brains and help brand it, market it and communicate.
We've translate this vision & mission into a Markitects' manifesto.
WE BELIEVE IN SIMPLICITY.
6 words to explain a brand's added value. Limited budgets demand extreme coherence across omnichannel touchpoints.
WE BELIEVE IN MIXING.
Making creative & strategic links across business models is a condition for innovation. We go beyond sector-autism. Break away from your industry's codes and comfort zone. Dare to take risks and integrate lessons from disruptive outsiders.
WE BELIEVE IN END-CUSTOMERS.
Every business has become H2H. Who's your target? What need is unmet? Can you be relevant? With digital, marketing got personal & data-driven. Technology allows cost-efficient mass-121 messages. Touch emotionally & drive real behaviourial change.
WE BELIEVE IN DIFFERENTIATION.
Own a territory. Claim an irreplaceable part of people's brain. Explain your specific added value to the world. If your positioning is clear, you spend less in media and be less copiable.
WE BELIEVE IN HYBRID.
Marketing should be AND brand-building AND selling. It's AND a data-driven science AND an emotional art of story-telling.
... and WE BELIEVE IN SHARING.
Shared value is a win-win that create profit & a positive sustainable impact. As a brand we have the weight to stimulate positive thinking.