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Recent Markitects' posts

October 4, 2016

The root problem of “St Môret” in Belgium was low brand awareness, little consumer understanding of its naturality USP, and heavy competitor investment in innovation.

In the Netherlands “Paturain” was also impacted by aggressive competitive activities. Due to limited internal resources to work on additional strategic projects & the recognisable time-pressure, the Markitects were asked to take on the launch of a new segment of “whipped cheese” in both markets in a way to:

  1. reinstall the whole “St Môret” brand in Belgium.

  2. refresh & regain market share with “Paturain” in the Netherlands.

They quickly jumped into our category, analys...

September 24, 2015

Are you using the digital Uberisation to your advantage?


Whether you’re in B2C or B2B, marketing tools & communication models have been Uberised too (just like taxis or tomtoms). Consumers & prospects alike are being targeted by ever-more relevant, personalised and real-time communications. To achieve impact in the clutter of 6000+ messages per day, companies & brands need to fine-tune their approach.


To strengthen your 2016 plans, the Markitects put together a checklist of 10 provocative questions to kick off some healthy debates.



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