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December 15, 2015


What marketing can learn from Xmas? It's that time again! The tree, sparkling red & green decorations, smell of speculaas-spices, 50's Jingle Bell songs, 4 red candles & funny reindeer lights @ the neighbours, ...


We do everything we can to make it warm inside & cheer everyone up in the cold winter. Is there anything useful from this particular experience of Christmas that can be applied back to the marketing science?


We've dissected the Xmas-shopping trip for you, and reverse-engeneered it to push your marketing up the emotional ladder.



Whenever you make a gift to someone, you desperately try to avoid the anonymous 25€ voucher from a cheap r...

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