4 interesting facts, science to aliment our strategies to accelerate the shift to sustainability. They also serve to kickstart some pretty interesting debates with our clients!
1. Innovation adoption is slow
Adoption of alternative eco-solutions follow the same curve as any innovation.
The Markitects' aim with Soosteo is to help responsible projects scale up & reach the 'early majority' as soon as possible.
In order to do that, one needs to accept that the tools & arguments to reach the first two groups might be different than the one needed to reach the famous 34% of mass-customers. This majority is more cautious, needs reassurance, has a low...