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Recent Markitects' posts

April 25, 2016


Declining trends on 2 of our top 10 brands needed an intervention. Having little time to reinvent beyond short-term emergencies, the Markitects were asked to take a step back. Analyse the markets, seek out strategic growth segments & key consumer decision-levers. Omega Pharma needed to reposition our 2 brands to drive category growth again in these segments.


From deep analysis of 5 years’ worth of data (consumer trends, selling-out & qualitative surveys), the Markitects filtered out the key growth-drivers, crossed it with their external angle, new trends and competitor innovations.

They develop accurate market-understanding quickly. As...

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