Declining trends on 2 of our top 10 brands needed an intervention. Having little time to reinvent beyond short-term emergencies, the Markitects were asked to take a step back. Analyse the markets, seek out strategic growth segments & key consumer decision-levers. Omega Pharma needed to reposition our 2 brands to drive category growth again in these segments.
From deep analysis of 5 years’ worth of data (consumer trends, selling-out & qualitative surveys), the Markitects filtered out the key growth-drivers, crossed it with their external angle, new trends and competitor innovations.
They develop accurate market-understanding quickly. As...