It is a good time around Feb 14 to say it with a smile : stop considering your marketing or your relationship-building with the customer as some St. Valentine's day.
Do the test with your partner. He/she will promptly respond that red roses on St. Valentine's is not enough. You can't limit your love (& showing it) to just 1 day a year. The era of over-investing in media-love during a few times a year is over.
Why is that?
Digital means daily conversations, a myriad of touchpoints, continuous competition. The super-bowl ads are getting extinct, as burning your whole marketing budget for just 1 ad break is pretty expensive wh...